Wednesday, 7 May 2025

my big issue case studies

 

- typical BI cover - split masthead - popular person on the front - represents social change

- use of dwayne fields - ex British explorer new promotion to chief scout - referred to the role model we need right now
- wearing typical no tech british explorer gear
- immigrated from Jamaica to England at aged six
plus heading near bottom shows other features being Matt Gross and corpse flowers - range of cultural references that an ABC1 audience would be familiar with
















Big issue picks Paralympics as they like to represent minorities whenever possible and try to shine a light on those who may typically be unrepresented as they may not be as commercially viable in privatized and for profit magazines.

French colorway with Eiffel tower in background in front of a French flag - Roland Barthes semiology

cover lines ABC1 

White men

white sans serif text - cant ignore - allows the disabled to be the focus

wearing each others colors - collaboration - communal feeling - united in competition - allure of the Paralympics 

barcode shows it is also sold in selected shops such as Sainsburys - shows adaptation since Covid

masthead frames the photo





my big issue case studies

  - typical BI cover - split masthead - popular person on the front - represents social change - use of dwayne fields - ex British explorer ...