- typical BI cover - split masthead - popular person on the front - represents social change
- use of dwayne fields - ex British explorer new promotion to chief scout - referred to the role model we need right now
- wearing typical no tech british explorer gear
- immigrated from Jamaica to England at aged six
plus heading near bottom shows other features being Matt Gross and corpse flowers - range of cultural references that an ABC1 audience would be familiar with
Big issue picks Paralympics as they like to represent minorities whenever possible and try to shine a light on those who may typically be unrepresented as they may not be as commercially viable in privatized and for profit magazines.
French colorway with Eiffel tower in background in front of a French flag - Roland Barthes semiology
cover lines ABC1
White men
white sans serif text - cant ignore - allows the disabled to be the focus
wearing each others colors - collaboration - communal feeling - united in competition - allure of the Paralympics
barcode shows it is also sold in selected shops such as Sainsburys - shows adaptation since Covid
masthead frames the photo