Audience DVLA

 MEDIA AUDIENCES-

Media audiences are the groups that a specific media is targeted to. 

Audiences can be differentiated by age, gender, country/region, political view, religion, ethnicity, sexuality, disability, economic circumstance, education, social class and much more.

One example would be occupations- 

DUAL AUDIENCES-

It’s not always so simple as having a target audience and reaching them….

For media forms that are targeted to children such as a product wanting to use advertising on TV as their media medium would encounter a problem in which the children can’t always actually purchase the products and thus the advertising must somehow reach the parents weather that’s through word of mouth from the children or physically advertising to the adults (which could prove problematic as an advert for adults wont always interest a child and vice versa). This is called DUAL AUDIENCES - when your media is intended to reach multiple types of audiences.

ALBERT BANDURA-

One media theorist who studied audiences would be Albert Bandura who studied the media’s effects on their respective audiences. He believed that th E media can influence people directly and that human values judgement and conduct can be directly altered by ‘media modelling’

He believed media representations of violence or aggression could lead to imitation and that the media can affect single audiences or entire social networks.

Overall the media’s ways of reaching their target audience is clever and often unique however the fact that media can reach and affect such large masses is quite unnerving - interesting to learn about though!!