Dual audience- for target audiences that cant purchase the product
prosumer- producer and consumer
Audiences can be differentiated by age, gender, country/region, political view, religion, ethnicity, sexuality, disability, economic circumstance, educatiuon, social class
OCCUPATION-
Some forms of media are seperated into job categories
A-doctors lawyers scientists and other well paid proffesionals
B-teachers, middle managers and fairly well paid proffesionals
C1-junior management, bank clerks, nurses
C2-electricians, plumbers, carpenters
D-manual workers, drivers and posties
E-students, unemployed, pensioners
One example of a popular brand being targeted to one of these categories would be
TV show-Peep Show are targeted to c1 and below as they want the viewers to relate to the main charectars who are unemployed or have a mundane job
Video Game - Plants Vs Zombies target everyone but more notably E as its a game tailored to a younger audience and is also free to play
Film-Wall-E is targeted to E as its for a younger audience however it could be applied to all job categories as it has a fairly affordable subscription to watch in disney plus
AGE-
Baby Boomer-1946-1964
Gen X-1965-1976
Millenials-1977-1995
Gen Z-1996-2010
Native Digital Learners-generation that grew up with modern technology
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