Some people read texts differently. When texts are made we encode our meanings (preferred meaning) for the audience to decode.
Dominant-hegemonic - position is the preferred reading being accepted by the reader
Negotiated position - Accepting some elements of the texts encoding but altering to fit personal views
Oppositional reading - When the reader rejects all overt messages in the text and underlying messages
Released near the end of lockdown however still reaped the benefits of the increased viewership - filmed before lockdown so not delayed or disrupted - Netflix gained 5mil subs in first 3 months of 2021
Basic advert subscription - £4.99
Basic no ads - £10.99
premium - £17.99
Lupin was watched in 76million households in the first month - most watched non English series on Netflix at the time and was top 3 in America and top 1 in France and many other European countries as well as other French speaking countries.
As of June 2023 recorded 99.5 mil COMPLETED viewings of Lupin season 1.
Arsene Lupin - 1905 story about the gentleman thief - Sherlock Holmes with Robin Hood - Written by Maurice Leblanc - would only steal from the rich and would use his intellect as opposed to brawn or weapons.
In 2021 - Netflix invested 6bn dollars into original content - amazon and apple tv only invested 2-3 bn
- important as it keeps interest into THEIR platform - keeping interest more important than gaining once a big company -
David Hesmondhalgh - cultural industries
Media producers follow capitalist patterns - increasing concentration and integration (less companies but bigger) - called conglomerates - vertical integration to reduce risk - also used in real businesses - risk is high in cultural industries - industries use repetition to reduce the risk - same stars, genre, sequels, narratives, etc - explains why big company franchises do better commercially than indie films -
examples in Lupin - the heist concept - flashbacks - typical sidekick (smaller, intellegent, glasses - Watson-esque) - nonchalant whistling when 'misbehaving' (mocking/admitting guilt) - fancy suit under a disguise
I believe Hesmondhalgh theory applies most to Stranger Things as its entirely built up from references and nods to other media forms as opposed to Lupin that does have standalone elements
Postcolonial melancholia - assume that other countries that used to be in their empire still belong to them or are the enemies for leaving the empire - us vs them
