Wednesday, 22 May 2024

Stuart Hall's reception theory

 Some people read texts differently. When texts are made we encode our meanings (preferred meaning) for the audience to decode. 

Dominant-hegemonic - position is the preferred reading being accepted by the reader

Negotiated position - Accepting some elements of the texts encoding but altering to fit personal views

Oppositional reading - When the reader rejects all overt messages in the text and underlying messages



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