ACNH Audiences

 What Motivates Their Audiences

                                                                                                                            Social aspects are inside the game as well as through the Nintendo online subscription.    

Action- In ACNH there are bugs that can chase the character

Social- You can interact with other villagers as well as visit friends islands.

                                                                                                                              

                                                                                                                                                                                                                                                                                                                                                          

Mastery- There is an island rating inside the game - this links to achievement

Immersion- The game uses real items and animals to seem realistic

    

Creativity- Can customize your island at      your own pace

Types Of Player- 

Casual- occasionally have short sessions of playing games - candy crush while waiting for a bus.

Core- Own their own console - play regularly however not serious/professional

Hardcore- High end equipment - play very often - sometimes play competitively. 

ACNH is intended for the casual due to the portability of the game however it appeals to both the core and hardcore gamers.

One hardcore village I liked was a dystopian themed city - the colors were striking and I liked how the weather set the scene. This is an example of hardcore gamers on a casual and slow paced game.

STRAY INSPIRED CITY//CYBERPUNK ABANDONED CITY//ISLAND TOUR//ANIMAL CROSSING:NEW HORIZONS - YouTube

Marketing In Gaming-

Most companies use large scale  and third party (usually) events to promote and market new games. - summer games fest or the Nintendo direct.

Nintendo typically keep audiences engaged with semi-regular free updates however ACNH has not been updated in over a year leading to lots of frustration among fans.

 The most powerful form of marketing for games is easily word of mouth and user generated content. Essentially the users are advertising for the company for free!!!!

How does ACNH apply to a wide audience

• range of skin tones/hair types/eye shapes
• more customization later on - have to play the game for a certain hairstyle
• built on the popular Miis from Nintendo

87 YR OLD HAS A 3500+ HR AC ISLAND-

-Audrey - played for 3 yrs - 87 yrs old

-grandson bought her a new DS when the old one broke

-hasn't completed the game yet

She became a huge internet personality - Nintendo decided to make her a villager INSIDE the game

              

                                                                                                                                                                                                                                

BREAKING NEWS!!!!!

 HUGE DEAL BETWEENN ACTVISION AND Microsoft - 69 bn takeover

River Island

 Established in 1948

250+ UK stores

expanding worldwide and online

conventional high street fashion advertising

Social campaign- #labelsareforclothes.

Similar to dove as they both promote positivity with yourself. Both use hashtags to allow intertextuality and also create prosumers as customers may post with the #.

Both attempt to create inclusivity within their brand.

The audiovisual advert featured a wide range of actors ranging from ethnicity to sexuality. Attempted to seem scandalous by showing things that wouldn't typically be shown on adverts - stands out by challenging stereotypes

The second advert also challenged stereotypes but this time focused more on the actors' disability, ethnicity, culture and more.

Jordan Luce, wheelchair basketball player and river island affiliate/influencer. condition makes him sometimes wheelchair bound. Also French.

I think RI used him as he bridges the gap between disability and the more able bodied as he is only occasionally wheelchair bound it shows how having a disability doesn't make them completely separate from able bodied

I think RI interviewed Luce to make him and all the people he attempts to represent seem more approachable weather its about their ethnicity or disability.

C-olour

L-ayout

I-mage

F-ont

T-ypography

25% of UK citizens are classed as having a disability however only 4% of characters in adverts are disabled.                                                   

As many representations as possible - mainly sexuality and disability - their clothes are for EVERYONE - AGED - ages - gender - ethnicity - disability - sexuality - INCLUSIVE