Soft news- tabloids - gossip/scandal
Hard news- broadsheets- informative
newspapers - primitive compared to modern 24/7 news channels/radio/social media etc
WHAT I NEED TO KNOW FOR EXAMS-
-The diff types of newspapers
-Who owns newspapers in the UK
-How news industry changed over 20 years
-How newspaper covers are constructed and why
-Which media theories are relevant to the news industry
Cheapest newspaper is the metro which is free however is plastered with ads
Financial times is most expensive at £3.50
Tabloid features- soft news - higher photo to copy ratio - more celebrities - C2DE demographic - cheaper - use of puns
Broadsheet - hard news - lower photo to copy ratio - more ABC1 demographic -statistics comments - politicians
Newspapers in general are in a large general decline - 19 million and now 7 million sold daily in the UK
Industry-
DMGT - The Daily Mail General Trust - Viscount Rothmere. Owns the Daily Mail, Metro and the I
News Corp - Rupert Murdoch owns the Sun, Telegraph and the Sunday Times
Reach PLC - Mirror, The people and The Daily Record
Scott Trust - Guardian and The Observer
4 Main reasons Why People Access Media - Bulmer and Katz-
-Diversion
-Personal Relationships
-Identity
-Information
Many people enjoy reading news for dramatic/exceptional stories. - 'if it bleeds it reads' - negative news sells 6x more than positive news
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