Snow White

 The film industry is dominated by - 

• Franchises
• technology
• global developments
• vertical/horizontal integration of companies

Steamboat Willie - 

No voices

black and white

recycled backgrounds

played before films in the cinema

Snow White animation - 

• 3 years to make
• Colored
• Voiced
• Characters are named
• narrated
• Accompanied by a soundtrack
• Much longer
• higher FPS
• many characters on screen at once

Key ideas-

• Important for the whole film industry
• hugely ahead of its time
• laughed at as it was the first feature length animated film
• We study this and Shang Chi to study the advancements in Disney
• 'Dated' ideas and representations (old fashioned ideas that aren't accepted/represented by society)
• Critical and commercial success 
• OSCAR award in 1939 with a full sized and 7 mini statuettes (for the7 dwarfs)
• Bazar last year voted it best animated film OAT
• First Disney musical in NY 1940
• 1 hr 23 mins
• 1.5 million $ budget
• 6 million $ in the first weekend
• 186 million $ worldwide 418 million $ when modernized
• Walt was very strict on his workers - made the Snow White voice actor not work on ANY other film in cinema EVER
• Merchandise released on day 1