Disney

Changes over the past 100 years of Disney - 

• Animation to live action
• logo
• bought other franchises
• CGI and tech improvements
• remade old films
• more representation
• expanded across different forms of media - games/theme parks etc.

Disney Timeline-

• Walt arrived in California at age 23 - made one cartoon in the past and got a 3 film deal in 1923 and partnered with his brother Roy
• Walt's first character was called Oswald the Lucky Rabbit and made 26 cartoons but found his distributor went behind his back and signed up all his animators and lost rights to Oswald
• Made a new character named steamboat willie - this lead to mickey mouse
• Produced another series called silly symphony to accompany mickey and focused more on stories not quick laughs - first full color cartoon
• In 1934, they created the animated 'Snow White and the Seven Dwarfs' It was originally met with skepticism however people quickly caught on - Took 3 years to film and debuted on Dec 21 1937. Quickly became the highest grossing film OAT . Gave the company a firm footing
• Unsatisfied with his success he ventured to create a theme park - built and opened on July 17 1955
• Died in 1966 and by the 80's Disney had a wide range of companies which got separated over many shares - lowered Disney value however now all of these sub parts of the business are all ran in an interconnected manor