Assessed on-
- Media language and representations
- Social Context
- Cultural Context
- Political Context
5 things on magazine covers
- Name
- Price
- Date
- Celebrity
72% of adults in the UK have access to magazines (read on a monthly basis) - 39.1 million
37% print
59% digital
10 Qs about The Big Issue-
- a street paper
- John Bird and Gordon Roddick inspired by street news in New York and used to help the homeless
- 1991 and distributed and published by Dennis publisher
- Circulated by vendors in United Kingdom Australia Ireland Japan South Africa South Korea Namibia Kenya Taiwan Malawi
- Sales and ad revenue
- Offer employment and voices in the media to homeless and those living in poverty
- It offers the typical news that many magazines and newspapers provide however also publish a wide range of inspirational stories as well as tips for the homeless whilst also advertising ways to support their vendors
- Cam buy from their local vendors or online and costs £4
- A hand up not a hand out
- losing sales - focused on political journalism
The Big Issue is a niche magazine outside commercial mainstream and construct alternative representations that are maybe not seen in typical media
Some Big Issue magazines do not feature a barcode thus making them a vendor only magazine - all papers used to be like that but post Covid vendor sales dropped vastly
- The big issues does not tend to follow the house style of magazines but its mastheads are typically in the same place
- the masthead is positioned at the top(superscript) and bottom(subscript) of the page and features big letters and bold colors
- There is a general theme of their covers of either showing news, rhetorical questions or interviews with minorities, rising stars or other people promoting changes (or their vendors) - their cover images are typically less serious and they tend to use a sans serif font
72% of readers are ABC1
43% are AB - socially and culturally aware - white collar
psychographics - reformers and explorers - care about problems in the world
it is a magazine with no political slant and will hold anyone to account
Masthead - blue and yellow like the flag
Stories hidden under the subtext masthead
Main image - shows the damage and impact - doesn't hold back from news
Littered and dirty environment - not a photoshoot - different from the other magazines
Perfectly encapsulates the big issue - modern - up-and-coming - representative of lower classes
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