Distribution costs more than production costs.
Snow White had to be released in cinemas multiple times to be seen but now with the digitalization of cinema, it can be accessed by Disney plus.
One in 8 people on this planet are Chinese - so Shang Chi already had a vast amount of interested fans
Movie posters often featured one actor at a time to allow people to see their favorite celebrity or actor/actress to appeal to different fans
Had a shorter theatrical window due to the pandemic but this didn't hugely impact on sales
Not hugely successful or respected in China - an interview with an ex Disney boss referred to the film as an 'experiment' which invalidated a lot of the efforts they made to be culturally sensitive - Simu Liu commented that it wasn't an acceptable thing to say
Didn't have a cinematic release in China
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